For the past few weeks, we have started to get a better idea of what the upcoming Under Armour Curry Three will look like, and to no one’s surprise, the internet is hating on it already. Part of that is just typical Sneaker Twitter culture where everything new is the worst piece of garbage ever made until they actually drop and then it’s the best thing ever (see: every Air Jordan new and retro, Yeezys, etc.) and other parts are the continuation of the “Under Armour makes dad shoes” jokes and stans defending Nike’s honor by trashing another brand because the swoosh desperately needs help.
In lieu of this week’s Buy, Pass, Wait feature, we rounded up the Kicks On Fire staff to get their thoughts on the Curry Three now that more detailed images have given us a better idea of what to expect.
Juan Martinez, Editor-In-Chief
When I first saw leaked images of what is reported to be the Under Armour Curry 3 (or is it Three?), I was surprised to see the lack of blatantly obvious Under Armour branding of the shoe on profile shots – which is how most people are going to see it in person and at stores – opting instead to place them on the tongue and the heel. While I do believe the UA logo is fine and well-designed, it’s not always the best look on a shoe and if they really want to turn Steph into a brand onto himself, they are going to have to consider doing away with all of it in future models.
Just like any shoe, I would have to see them in person to truly get a feel for how they look and perform. It appears to be a step in the right direction, but it’s not the monumental leap that I’m guessing many of us were hoping. Especially with the number “3” being such an integral part of Steph’s identity, I was expecting an epic turnaround in design a la the tectonic shift in design from the Air Jordan 2 to the Air Jordan 3 or the Nike Zoom LeBron 3 to the Nike Zoom LeBron 4. The addition of the carbon fiber heel shank and more usage of a translucent outsole are nice touches and the use of a mesh upper should give it more flexibility in terms of what they can do with colorways. Just like the previous Curry releases, I’m way more interested in what the Curry 3 (or Three) Low will look like because I’ve taken to wearing both the Curry One and Two Low way more often than their higher-cut brethren.
Despite losing in the NBA Finals and putting not-so-MVP numbers in that series, I fullly expect Steph to bounce back and regain much of the goodvwill that he earned these past few seasons. Obviously being complicit in the formation of another Super Team with the arrival of Kevin Durant will take away some of his shine, but it shouldn’t be a dramatic fall. The Nike KD 9 as of right now appears to be the better choice among sneakerheads and since he is the new hotness in town, it will be interesting to see how the kids and casual fans who don’t spend a lot of money on kicks and only make less than a handful of purchases in a year make their decision as to who to represent this coming season. People should be more nuanced and not just pick a side for the sake of having something/someone to identify with, but we sadly all know how that goes*.
*I think I was talking just about sneakers right there. I think…
Renz Ofiaza, News
Someone mentioned the new Under Armour Curry 3 was reminiscent of the Air Jordan 22 and I was clueless since I don’t really pay that close attention to the rest of lineage after the AJ 20. When I first saw it, I initially thought about the Free Hypervenom 2, since a colorway just like it already released. Design-wise, I think it’s alright. I feel UA is just going on the same route as other brands. From what I’ve noticed, sleek/simple silhouettes have been dominant in the market as of late and I’m assuming the designers in UA chose that route to be safe. I’m not complaining though, I’m biased towards clean/minimalist designs, but, if you were to ask me if I would purchase a pair, it would be — No. The design has no originality, plus, I’m not even tempted to join the UA hype. It’ll be interesting how future designs will look though, but, I see it as something that will be constantly recycled from time to time, just like how fashion reintroduces certain silhouettes in revised form or how countless streetwear labels offer a graphic-printed t-shirt. To me, even though KD is on the team, I don’t think it adds more selling power to the silhouette. The Swoosh still has a dominant leverage.
Andres Carrillo, News
I have to say that so far I don’t like what I’ve seen from the Under Armour Curry Three. It feels that with every new sneaker that Under Armour makes for Steph Curry it gets a little worse in terms of looks. I’ve never tried on a pair of Currys so I can’t say how comfortable they are for playing on the court, but based off of looks it just lacks that “umph” that you need in a signature shoe. Especially for one that belongs to a back to back MVP. With the Nike KD 9 set to be one of the best Kevin Durant signatures in a while I think it’ll hurt the sales of the Curry Three. Now Warriors fans will have a choice to pick between either the Curry Three or the KD 9 and I think we can all agree that the KD 9 looks exponentially better.
Juan Carrillo, News
With Kevin Durant joining the Warriors, Golden State is the clear-cut favorite to win next year’s NBA Championship. If you thought this year’s Warriors were the center of attention, they will pale in comparison to next season’s team. It’s scary to think that Stephen Curry will have even more open shots now that Durant is on the team. Less double teams on Curry = more BBQ chicken! Curry could easily become a back to back to back MVP. All these possibilities lead me to believe that The Under Armor Curry 3 will be a success. It may not be the best looking shoe, but fans (especially kids) will want to buy them because it’s their favorite player’s shoe. It’s crazy to think that the Warriors could possible beat their own 73-9 win-loss record next year. In terms of the design of the Under Armour Curry 3, I feel like they’re playing it safe. It’s not very different from it’s predecessor, and some people may say that designs are getting pretty stale. With that being said, the Curry signature line is still doing good! Think about it though, if the Curry was a little better looking can you imagine how much better it would sell? All in all, having KD around should have a positive impact on the Curry 3 and moving forward. I just wish one of the best players in the league had a better looking signature shoe.